A new landmark development central to the urban regeneration strategy for Stratford East, providing within the context of a new public square and cultural quarter a four-screen cinema with exhibition, café bar and restaurant facilities.

The island site allocated to the cinema represented an ideal opportunity to establish a new urban setting for both the cinema and the Stratford East Theatre Royal.  

The entrance to the new cinema is from the western end of the new square and a covered indent has been formed into the western edge of the building housing a restaurant terrace. The four auditoria are entered at first floor level, ensuring that all cinemagoers experience the building as a whole. 

The project was an FPDC National Winner for Leisure, and voted as one of the best 50 buildings of 2000 by The Independent.