Stefanie Fischer recently hosted an Oz Seekers Breakfast briefing, at the invitation of John Sullivan (D-Cinex and Light Cinemas), on the opportunities and challenges presented by small digital cinemas.
Factors, key to sustainable cinema operation, that were discussed included creating a good and memorable cinema experience; reaching out to a wide cross section of the local audience across the age and social spectrum; appealing to 15-25 year olds whilst creating an environment older cinema goers feel comfortable in and creating a distinct identity that resonates with the locality, all in the interests of encouraging repeat visits.
Scala Cinema and Arts Centre, Prestatyn